Cascaad SPLICE - Frequently Asked Questions (FAQ)

What is Splice?

Splice is a new contextual discovery technology that automatically augments your social network feeds with rich related information, so you don't have to search for it. You do not need to do anything; if you have Splice installed, whenever an entity in your feed gets identified by Splice, it will be highlighted to let you mouse-over it and uncover a layer with lots of extra info about that entity.

What is an entity?

An entity is either a word, a sentence, a title, a name, or else that relates to people, companies, movies, music albums, books and many other things that could be interesting to know more about. Today, Splice is already able to recognize several million entities. Furthermore, since often the same word, or set of words, can refer to different things (think of “apple” which could be either a fruit or a company, or “Jack Black” which could be either a musician or an actor), Splice has developed technologies to disambiguate words, hence providing the right additional information.

How does it work?

Splice has been developed with advanced semantic and contextual logics, to be able to automatically scan text and identify any entity that could be of interest to the user. Our technology scans the text and if it identifies any interesting entities, we will collect relevant information in real-time, organize it in a nice and user-friendly format and make it available at any time during the browsing experience. The user just needs to mouse-over or click on the highlighted word or sentence.

How do I install it?

Easy! Go to the Splice Beta site [http://splice.cascaad.com], and just click on the preferred button to choose between a Firefox/Mozilla or Chrome extension. Once you click on the button, you will land on the appropriate browser store and you can download the extension easily and super-fast.

How do I know Splice is working?

You’ll know immediately when Splice is working on your social network: for every entity that Splice identifies, it will place a non-intrusive tag to the right of the entity, as this one here [ ]. At that point you can decide to disregard the tag, or click on it (or on the underlined entity): if you do, Splice will automatically open a new layer to provide you with useful additional info about that entity (i.e., overview, news, video, events, albums, etc.).

On what social networks does it work?

For now (we just launched after all!), Splice works on Twitter, Facebook and Yahoo! Pulse. We are working though to make it functional on many more social networks, so stay tuned!

What browsers does it support?

Currently, Splice’s plug-in is available for Firefox (V3.6) and Chrome (V8).

Can I have Splice working only on one specific social network, and not the others?

Of course! You can always go to Splice’s settings and decide on which social networks to activate Splice. Just choose the sites you want the functionality to work for, tick them and click “save”. It’s that easy!

A Note on Privacy

We really care about privacy and for this reason, we will not store any personal information on our servers. We identify entities using complex algorithms that do not require any human interaction. If you have any concerns on this topic, please visit our Privacy Policy page at http://www.cascaad.com/privacy.